Lens by IgniteStack Our AI Visibility Framework

A consistent Prompt Universe supports comparison over time. Report the prompt set, platforms, test dates and number of responses alongside each result. Changes in location, model or sampling can affect comparability. A percentage without its denominator does not show the size of the evidence base.

We prioritise questions connected to real commercial journeys including discovery, research, comparison, validation and purchase. Branded prompts are used selectively because they can artificially inflate visibility.

It depends on the audience and category. IgniteStack can analyse major platforms including ChatGPT, Google AI, Gemini, Claude, Perplexity and Copilot. We prioritise the platforms most relevant to the customer journey rather than treating every platform equally.

Generative outputs are probabilistic and can vary because of model updates, retrieval changes, location, context and newly available information. That is why we look for repeated patterns across a broader sample.

No. A mention names the brand. A recommendation presents it as a relevant choice. An owned citation links to the brand’s website. At response level, mention rate is responses naming the brand divided by eligible responses tested. For example, 20 of 100 responses means 20% mention rate, not 20% recommendations. This example is illustrative.

We compare content, entity signals, technical foundations and cited sources around the brands being recommended. This identifies evidence gaps and priorities to investigate. Observed differences do not establish which factor caused a recommendation.

For active programmes, regular measurement is more useful than one-off audits. The right frequency depends on the category and pace of implementation but the underlying methodology should remain consistent.

It can be connected to commercial indicators such as referral traffic, leads, sales and branded demand where the underlying data allows it. We avoid attributing revenue to AI visibility alone when other marketing activity is also contributing.